Statement by Ambassador Susan E. Rice, U.S. Permanent Representative to the United Nations, Commemorating the 60th Anniversary of UNICEF's Halloween Campaign

Susan E. Rice
U.S. Permanent Representative to the United Nations 
U.S. Mission to the United Nations 
New York, NY
October 29, 2010


On behalf of the United States, I congratulate the United Nations Children’s Fund for 60 successful years of Halloween fundraising.

Despite its humble beginnings, UNICEF’s Trick-or-Treat campaign came to enlist TV stars, superheroes, American Presidents, and as many as 3.5 million children in efforts to collect donations for the world’s most vulnerable young people.

My first exposure to the United Nations came when I was a young girl and, every year, dressed up in my Halloween costume and carried my UNICEF box alongside my candy bag door to door. I understood that the coins I collected in my bright orange cardboard box provided money for UNICEF’s critical life-saving work in the field. It helped pay for food, immunizations and educational supplies – a small measure of relief and dignity for other children who needed it. I have been passionate about UNICEF ever since.

In 1961, President John F. Kennedy said, “UNICEF has caught the imagination of our people – especially our nation’s children, whose Halloween collections have become a symbol of concern and an expression of tangible aid.” Those children have grown older, but the spirit behind UNICEF’s Halloween efforts remains young at 60. I wish UNICEF the very best with its collections this year. And I wish all children a safe and happy Halloween.


PRN: 2010/250